E-commerce Growth Stack
What are the essential elements of an E-commerce business? After years of doing marketing at SHOPLINE and helping thousands of merchants grow their businesses, we've come up with the following growth stack to help E-commerce merchants build and growth their businesses from 0 to 100. (It's currently V2 and the overall framework is still work-in-progress!)
Elements of a Successful E-commerce Business:
Product
- value proposition
- page design / user experience
- product presentation (images, videos, description, copywriting, packaging)
- promotional campaigns
- customer service
People
- acquisition channels
- buyer personas
- user accounts / membership programs
- buyer intent
- customer lifecycle
Trust
- branding
- reviews
- online presence / media exposure
- partners
- after-sales support
- service consistency
- platform (payment and logistics)
Cross-Elements:
- International
- A/B Testing & Growth Framework
- Customer Loyalty
Acquisition Channels:
- search engine marketing (CPC)
- AdWords
- Bing,
- Yahoo
- display ads
- Snapchat
- GDN
- search engine optimisation (SEO)
- content marketing
- social media marketing
- remarketing
- regular remarketing
- dynamic product remarketing
- email marketing
- influencer marketing (targeting bloggers)
- affiliate marketing
- offline marketing
- partnerships & business development
- PR
- viral marketing
- community building
- trade shows
- unconventional public relations
- engineering as marketing
- existing platforms
- offline events
Analytics & Insights:
- conversion funnel analytics
- product analytics
- inventory analytics
- keyword analytics
- content analytics
- customer analytics
- competitor analytics
- industry analytics
- site usage (heatmaps)
- user sentiments (NPS)
- brand / social mentions
Archives:
E-commerce Growth Stack V1