Into the Unknown

a big unknown at this point

but let’s dive right in

we have nothing to lose

and no one’s watching

endure the failures and heartaches

these sentiments will be worth it

time’s our ally, doubt‘s our enemy

let’s dive right in

What is Performance Marketing?

The inspiration for this post came from a real work encounter with colleagues who are only familiar with the traditional way of doing marketing. In their world view, marketing means getting your brand out there, letting everyone and anyone see and know about your brand. It means creating noise and buzz and attracting tons of attention. Let’s call this type of marketing brand marketing. There’s nothing wrong with this worldview. It’s merely a different target from the online “performance” marketing that startups come to utilize much more than traditional SME companies.

Continue reading →